From 12 clients to 28.
Same hours.
A modern coaching business. Built around your craft, supervised by you. Active engagements held deeper. Former clients held longer. Same calendar.
Three ways to start
No card. Your data is yours. Always.
Interviewed 70+ coaches. Building with 40.
Joanna Lovering
7 active · 18 in continuity
Today's session, captured
“Sam tried the Friday block. Came up short on the 90-minute commitment. Came back to scope under pressure.”
Awaiting your review
“You said scope landed. What do you want the room to do with the quiet next week?”
Tracked across this engagement
1.1B people use ChatGPT weekly. 420M of those conversations are about life and work. No coach in any of them.
CoachNovaThe coach. Always.
Same hours. More impact.
Leaders priced out of your hourly rate.
Your twin, trained on your sessions and your archive.
The calendar you already keep.
From 12 clients to 28. Same hours. Triple the impact.
Three places your coaching now pays.
Hours back on notes. Clients who stay longer. And the income stream you stopped chasing when engagements ended.
“Sam held the Friday block 3 weeks in 4. Came back to scope when reactivity hit. Pacing surfaced as the next layer.”
Themes (this engagement)
Commitments
Walk into every session knowing where you left off.
Themes tracked. Goals followed from session two into session six. Clients feel held across the whole engagement, not session by session. Renewal rates compound. 4 to 8 hours a week back from notes and prep. €800 to €1,600 a month of your time back.
Clients who feel met extend their engagements.
Every nudge drafted in your voice. Every send on your sign-off. The 6-session package becomes the 12-month relationship. Referrals come faster, on warmer ground. Longer engagements. More revenue from each client.
Sam Chen
active 2h ago
Tuesday · 9:00 am
From Joanna · scheduled nudge
Reflect on the Friday block this week. What worked? What surprised you?
Read back the S3 note about pacing. It clicked. Want to bring it into Friday.
10:14 am
Draft for you · in your voice
That's the bit you wanted to see. What's one micro-change to try in the first 20 minutes on Friday?
Joanna · twin
trained on your sessions
Week 24 · Reflection
Prompted by your twin
What was the moment of friction you noticed this week?
“The Tuesday review with Mike. I held back.”
What were you protecting by holding back?
“My own footing. I wasn't sure of the data.”
Set one prompt for next Tuesday.
The €7,500 that used to walk out the door now stays.
Your client opens CoachNova at 11 p.m. before the board call. Your twin holds the room in your voice. Past clients held beyond the engagement. The work, still alive. Continued investment in their growth at €50 to €500 a month, at the price you set. Five clients still growing. Five engagements that never had to end.
Your craft compounds across every engagement.
The themes you've worked through. The frameworks you've built. The years of newsletters in your archive. CoachNova folds it all into a private model that compounds with every session. By session three, your twin reuses your best questions automatically. By month six, former clients are still working with you on their growth. Your past work, still in the room.
Two minutes. The full picture.
Louise Doorn, Co-founder and CEO. The two-minute overview.
Four paths your client is taking right now.
Only one keeps you in the room and on your IP.
ChatGPT
Unsupervised. Flatters back. No coach in the loop.
Coaching platforms
Random coach. Short sessions. Gone when the contract ends.
AI coach clones
Trained once. Doesn't know you. No coach in the loop.
Status quo
Session-only. No reach into the gaps.
The first path where your craft becomes an asset.
One private model per client, trained on you. Past clients paying you again at the price you set. Your IP compounding session over session, never leaving your practice. The trade between depth and reach just ended.
€50–500
per former client / month
€6,000+
a year on work you've already done
Your IP
forever
For coaches with a full book and a refusal to choose between depth and reach.
Interviewed 70+ coaches. Building with 40.
Meet the cohort. Click any face for the story.
Active contributor to EMCC Global · Partner with ICF MCC assessor · Aligned with ICF and EMCC ethics codes
€0 for 2 months
with one client. €19 per active client per month after.
Continuity revenue at the price you set. You keep the majority share.
Or book with our team · Or book with a fellow coach
No card. Your data is yours. Always.
Every active user is invited to the monthly coach community call, the cohort stock-option pool, and credit on the next product release.
Two months free with one client.
Three ways to start.
The room is open.
No card. Your data is yours. Always.