For leadership and executive coaches

    What happens when your best coaching keeps going.

    Show up fully present. No note-taking. No admin. CoachNova captures what makes your coaching yours, so you get hours back, a practice that stands out, and revenue from clients you've already worked with.

    14/client/month. Everything included.

    52 coaches helped build this
    GDPR-compliant. EU-stored.
    Not WhatsApp. Not ChatGPT. Built for coaching.

    “I'm pretty amazed with both the speed and the accuracy. I clicked on Prep Session and was blown away.”

    Chris Perkins, Midlife Transition Coach, Scotland, UK
    The new coaching business model

    Your coaching practice could look like this.

    You coach as you do today. But everything around your sessions transforms. Before each session, a prep brief with deep insights from previous sessions and everything your client shared in between. After each session, coaching intelligence ready in seconds. Between sessions, your clients stay connected to the way you coach. We call this your coaching signature: your methodology, your language, your way of working with each client. It builds session by session. And when an engagement ends, your clients keep access to it at a price you set.

    30 min

    back per session. Session notes, prep briefs, and between-session messaging handled. You focus on the coaching. (CoachNova co-creation cohort)

    23 days

    the average gap between coaching sessions. That is where behaviour change succeeds or fails. Your clients no longer fall into that gap. (Avg. gap in executive coaching. Prof. J. Passmore, Henley Business School (2026))

    €4.392

    per year kept by you from 6 former clients at €75/month. Revenue from relationships you have already built. No extra hours. (Net after €14/month platform fee per client)

    Free webinar

    Join our free 90-minute webinar. Four exercises. You'll learn how to augment your practice with AI.

    Register for the next dates
    How it works

    Two minutes. The full picture.

    Watch the 2-minute overview

    You control every message
    Nothing sends without approval
    Results from session one

    Before, between, and after every session.

    1

    After every session

    Nova captures themes, commitments, and patterns. You stay present. 30 minutes back per session.

    2

    Between sessions

    Reflection prompts built on your coaching signature and your sessions together. You approve everything before it reaches your client.

    3

    Before every session

    Messages, commitments, patterns, and a suggested opening question. No more Sunday afternoon prep.

    1
    After every session

    “I won't take notes during sessions anymore.”

    Put your pen down. CoachNova joins your call and captures key themes, commitments, and patterns. You stay fully present. After the call, you review everything before it reaches your client. Every session deepens your coaching signature: your methodology, your language, your way of working with this specific client. 30 minutes back per session.

    Works with Zoom, Teams, Google Meet. You review everything first.

    “My clients love the notes. They compare them with their own and come to the next session sharper.”

    Adger de Boer, ICF-PCC Leadership Coach, Amsterdam, Netherlands
    Session InsightsSession 3 of 6
    Sarah Mitchell21 Jan 2026 · 52 min

    Key themes

    Delegation trustVisibility as serviceBoard presence

    Commitments

    Reframe visibility as service to her team, not self-promotion
    Credit team publicly in next leadership meeting
    Schedule CPO debrief after board meeting
    Influence & Stakeholder Navigation· Progressing

    Sarah is shifting from defending her roadmap to owning the strategic narrative. Board presentation today showed clear progress.

    MessagesSarah Mitchell
    S

    Sarah

    Had my board presentation today. Kept thinking about what we discussed around owning the narrative rather than defending the roadmap. Completely changed how I showed up.

    Y

    You

    “What did you notice was different about how the room responded when you led with the narrative?”

    Approved by you
    S

    Sarah

    They actually asked fewer questions. Like they trusted it more. My CPO said afterwards it was the clearest update I'd given.

    Y

    You

    “That sounds like a real shift. Worth exploring in our next session what made it possible this time.”

    Review & edit
    2
    Between sessions

    Between sessions matters most.

    23 days on average between sessions. That is where behaviour change succeeds or fails. Right now your clients are texting you on WhatsApp or asking ChatGPT. Neither is informed by your sessions. Nova keeps them connected to your coaching with reflection prompts built on your coaching signature and what you have actually worked on together. You approve everything before it reaches them. They stay engaged.

    Not WhatsApp. Not ChatGPT. Built for coaching.

    3
    Before every session

    Never open old notes again.

    Before your next session, Nova pulls together everything: messages since last time, open commitments, patterns across sessions, and a suggested opening question. No more Sunday afternoon prep. No scrolling through old notes. You focus on the coaching.

    Ready when you are. You review everything first.

    Session PrepSarah Mitchell · Session 7

    6

    messages since last session

    3

    open commitments

    3

    goals in focus

    Top thread

    Board conversation outcome: “Had the board conversation, it went well”
    CPO relationship tension: raised twice, no resolution mentioned

    Suggested opening

    “Last time you were preparing for a board conversation that felt high-stakes. How did it go, and what did you notice about yourself in the room?”

    And when coaching ends?

    Your client keeps access to your coaching twin, trained on your real sessions. You set the price and the service level.

    Self-guided

    Coaching Space Access

    Your client gets access to a private coaching space trained on your sessions. They can revisit patterns, check in on goals, and reflect on their own.

    Your time: none after setup

    You set the price

    per client / month

    Coach-guided

    Guided Extension

    Private coaching space plus continued messaging. Nova prepares answers, but you review and send. You receive a weekly summary of client activity and can schedule follow-up sessions when patterns emerge.

    Your time: ~15 min per client / week

    You set the price

    per client / month

    Your subscription only costs €14 per client/month. Everything else is yours.

    Co-created with coaches, not for them

    52 coaches told us what they needed. 18 have been co-creating it since January.

    52 coaches interviewed
    ·18 co-creation coaches
    ·3 months of daily feedback

    My client said: 'Wow, it totally captured the essence of our session.' CoachNova is very accurate in analysing my sessions and I love the little nudges. The platform is super easy and intuitive to use.

    Isobel Donaldson MA

    Isobel Donaldson MA

    Organizational Psychologist, Executive & Team Coach, Manchester, UK

    First session: I'm pretty amazed with both the speed and the accuracy. Second session: I clicked on Prep Session and was blown away with what it came back with. I'm sold. Sign me up.

    Chris Perkins

    Chris Perkins

    Midlife Transition Coach, Scotland, UK

    The first session summary was spot-on in recognising the client's key patterns, conflicts, and inner dialogues. I won't take notes during sessions anymore and can dedicate my full focus to the conversation. If you are considering trying it out, just do it.

    Mārtiņš Meļķis

    Mārtiņš Meļķis

    System Thinking & Coaching (APC), Latvia

    I'm using it with quite some clients and not one has ever said 'I don't like the notes.' I usually only adjust the summary to make it sound more like me. I can trust the AI and be fully present.

    Adger de Boer

    Adger de Boer

    ICF-PCC Leadership Coach, Amsterdam, Netherlands

    EU-hosted
    GDPR-compliant
    Coach-supervised AI
    ICF-aligned
    Coach-supervised AI

    Who controls what the AI does? You do.

    91% of the coaches we spoke to said this was non-negotiable: the coach must control the AI. We built CoachNova around that principle.

    Your coaching signature

    Nova learns from your sessions. Not the internet. Your methodology, your language, your way of working with each client. Session by session, it captures what makes your coaching yours.

    Your approval

    Nova proposes. You decide. Every message, every interaction. Nothing reaches your client without you. Your coaching signature reflects your approach. It does not freelance.

    Your data

    Your data stays private to your practice. Session data stored in the EU. GDPR-compliant. Full details on our Trust page.

    Your client's consent

    Your client knows Nova is part of the coaching. They consent before anything starts. They see your name, not a chatbot.

    Free webinar series

    Your coaching edge in the AI age.

    A free two-part live webinar for leadership and executive coaches. You leave knowing what makes your coaching unique and the business model that lets you do more of it.

    1

    Discover your coaching edge (60 minutes)

    Four hands-on exercises with free AI tools. You experience what a modern coaching practice feels like, audit where your time actually goes, and define the thing you do that AI cannot replicate. You leave with personal outputs, not slides to forget.

    2

    The business model in practice (60 minutes, optional)

    Hear from a coach who's using it. What changed for their practice, their clients, and their income. Plus: how to talk to clients and corporate buyers about AI in coaching. Two weeks after Session 1.

    Free. Hands-on. No sales pitch.

    Hosted by Louise Doorn, CEO and co-founder of CoachNova.ai.

    Register for the next dates

    Live via Zoom. Free. Register once, join both.

    Session 1 · Wednesday 6 May

    16:00 CET / 10:00 AM ET

    Session 2 · Tuesday 19 May

    16:00 CET / 10:00 AM ET

    Common questions

    The coaching relationship that keeps growing.

    Wait

    • Clients drift for 23 days between sessions
    • Every finished engagement is a closed door
    • ChatGPT becomes their coach between calls
    • Sunday afternoon prep stays manual

    Build with CoachNova

    • 30 minutes back per session. 5 hours per engagement.
    • Clients stay connected to your coaching signature
    • €4,032/year kept by you from 6 extension clients
    • You control every interaction. Always.
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